Angler holding a large rainbow trout on the river

The Original White River Zig Jig

The trout jig that zigs while others drop

Hand-tied marabou on an offset head that zig-zags on the fall, keeping your jig in the strike zone longer. Tried and true on Arkansas’ White and North Fork Rivers for over 25 years.

Made in the USA · Made by fishermen, for fishermen

  • Selling since 2000
  • Hand-tied marabou
  • Mustad Ultra Point hooks
  • Ships anywhere in the U.S.
An offset head that won't fall straight

The Zig Jig difference

An offset head that won't fall straight

Round, symmetrical heads drop straight down. The offset shape of the Zig Jig head creates a zig-zag, back-and-forth action as it falls. That keeps it in the strike zone longer and looks like wounded prey.

  • 01

    Zig-zag fall

    Trout and most other fish hit the Zig Jig on the drop about 90% of the time. The longer it falls, the more strikes you get.

  • 02

    Hand-tied marabou

    Soft, flowing feathers breathe in the current. Colors and color combos refined through thousands of hours on the water.

  • 03

    Hooks that hold

    Powder-coated heads and very sharp, extra-strong Mustad hooks built to take rocks and gravel and keep big fish pinned.

As recommended in Field & Stream

“If you’re looking for a specific brand of marabou trout jig to pick up, try Zig Jig.”
Read the article
Custom Zig Jig — pick your head, thread and feather colors. Six example colorways with color palette.

Custom shop

Build your own Zig Jig

Pick your head color, thread and marabou, and we'll tie a dozen to order. Make the pattern that works on your water, or match a color you can't find anywhere else.

100% recommend · 34 Facebook reviews

Trusted by guides and anglers

Read more reviews
“I am Jim Brentlinger, owner/operator of Linger’s Guide Service & Fishing Lodge on the world-famous White & Norfork Rivers in Northern Arkansas. For the last 6 or 7 years, the White River Zig Jig has been my #1 choice for my customers to use. Primarily, we use 1/16th and 1/8th ounce jigs, and if the water is high, we may go to the 1/4th ounce to get closer to the bottom. The number of fish caught in a day can defy logic, as 100 to 200 fish per day per boat is not uncommon. What makes the White River Zig Jig so good is definitely the color combinations it comes in.”
Jim Brentlinger
Linger’s Guide Service & Fishing Lodge, White & Norfork Rivers
“I’ve been using the Zig Jig for several years and nothing is better to get the attention of a big brown! Love to turn my clients onto this jig as a MUST HAVE for their tackle box! Never ever disappoints in high or low water!”
Kim Rowland-Dollins
Little Red River guide · Facebook review · October 2019
“I can’t recommend White River Zig Jigs highly enough. They’re like a “cheat code” for trout once you dial in the color and weight for the conditions. At times, I’m almost embarrassed by the sheer number of fish I catch with these things. As for the ordering process, it couldn’t be easier and they always show up fast!”
Vincent Waide
Facebook review · July 2025

Trophy wall

Caught on a Zig Jig

Send us your catch and we may add it to the wall.

See the full gallery

Super HD · Not just for trout

Yes, they work in salt water too

We designed the Zig Jig for tailwater trout, but anglers keep sending us photos from the coast. Every fish below was caught on a Super HD Zig Jig, the same zig-zag fall with a heavier head and a 2x steel hook built for big, hard-fighting fish.

Shop Super HD
20saltwater species
2oceans
  • Tarpon

    Dean FranklinFlorida

    1/4 oz Super HD Ginger/White Zig Jig

  • Mahi-mahi

    Randal Vest

  • Redfish (40 inches)

    Dean FranklinFlorida

  • Yellowfin tuna

    John Walraven

  • Roosterfish

    Dean FranklinGulf of California, Mexico

  • Gag grouper

    Dean Franklin

  • Pompano

    Dean Franklin

  • Spanish mackerel

    Dean FranklinLongboat Pass, Florida

  • Speckled trout

    Dean Franklin

  • Sheepshead

    Dean Franklin

  • Mangrove snapper

    Dean Franklin

  • Flounder

    Dean Franklin

  • Ladyfish

    Dean Franklin

  • Green jack (caballito)

    Dean FranklinGulf of California, Mexico

  • Leatherjacket

    Dean Franklin

  • Spiny pufferfish

    Dean Franklin

  • Squid

    Dean Franklin

  • Inshore lizardfish

    Dean Franklin

  • Grunt

    Dean Franklin

  • Saltwater catfish

    Dean Franklin

Made by fishermen, for fishermen
Johnny and Brandi Bates (left) with Richard and Jennifer Cross (right)

Our story

Made by fishermen, for fishermen

Richard Cross got hooked on jig fishing below Beaver Dam in the mid-1990s, then worked with KG Enterprise in Mountain Home, Arkansas, until the head had just the right action. He started selling White River Zig Jigs in 2000. In June 2024, Richard and Jennifer passed the business to longtime customers and fishing buddies Johnny and Brandi Bates, and Richard still helps promote and educate.

Where Zig Jigs work

Proven from Arkansas to Patagonia

Developed on the White and North Fork Rivers. Since 2024 we’ve shipped Zig Jigs to anglers in 39 states, and customers have sent us catches of 38 species, from Alaska grayling and Utah tiger trout to Florida tarpon and Patagonia.